Amelialand

Updated: Apr 16, 2021

I’ve been thinking about starting a blog for years, it’s one of those things you never quite get round to – or in my case, I hadn’t that is until now. You might be wondering what I’ll write about?



Well, l’ll start by introducing myself, I’m Amelia, it’s nice to e-meet you. I’m a millennial who loves to gallery-hop, travel and chat about anything and everything arty. I graduated with a Masters in Contemporary and Modern Art in 2012 from Christies Education. I’ve gained experience from working in the art market, for leading global specialist insurers where I earned the nickname ‘Art Girl,’ and for institutions specialising in technology solutions for the art market.

I’m frequently asked questions starting with “how.” How does the art market work? How do you buy? How is it valued? Making sense of the art market is what you can expect to find explored in this blog. The art market is seductive yet intriguingly opaque. It is thought to be the most misunderstood area of our economy. The biggest obstacle being quantification, this might have something to do with how a ‘value’ is determined which remains the most elusive secret. When I lecture on the topic, the answers are a work in progress for the market is constantly evolving.

I believe this is why my friends and often strangers ask me questions as they just don’t know where to start. It’s not like scrolling through ASOS for a super cute sweater. Art is an emotive subject and your “taste” – that is what you like, is unique. Stand in front of an artwork and to quote a classic marketing campaign, you’ll “love it or hate it.” For those of you who don’t know what Marmite is, it is the most delicious British breakfast spread on toast and I love it, and it is iconic.

As we’re opening pandora’s box we might as well start with-me. Personally, for me art is all consuming, I dream about it, I make plans to see it and I fantasise about my art bucket list. Everyone has a bucket list which typically is centred around places, experiences or food, but for me, it’s all about art. Among my favourite things to do when I travel is see art, what better way to experience culture and history.

If you’re wondering what art destination is calling out to me? It’s fair to say I’ve had a lot of time during the pandemic to consider this. If I could get on a plane tomorrow I’d be off to the Louisiana Museum of Modern Art, just outside of Copenhagen, which holds a collection of Modern and Contemporary sculpture. I love, love, LOVE sculpture parks. When we’re released from lockdown I’ve planned a sculpture park road trip round the UK. I’m most looking forward to visiting Juniper Artland, just outside of Edinburgh, which commissions site-specific sculptures.


“Art is an adventure into an unknown world, which can be explored only by those who take risks.” – Mark Rothko

My next blog is in creation much like art.